Here at Southwold Pier whilst we have been away, we have been busy preparing for our return and ways in which we can make our guests and teams feel as safe as possible.

We have reviewed all our procedures to ensure the safety of our guests and our teams is at the forefront of everything we do.  We might look a little different, but we are still the same on the inside.

Here are just a few of the measures that we are currently putting in place –

  • Large stocks of safety equipment available for all of our team.
  • Strict cleaning schedules for all areas.
  • Social distancing fully implemented in all areas; we like to wave at everyone for now.
  • Our staff have been trained to prevent the spread of COVID-19 prior to returning to work.
  • Food and drinks served individually and prepared under the strictest regulations.

The team are really looking forward to seeing you return to the Pier soon.

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Sunrise at Southwold Pier Southwold Pier at Night The Pier under blue skies
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Sunrise at Southwold Pier Southwold Pier at Night The Pier under blue skies

Privacy Policy

At Gough Hotels (currently includes The Angel Hotel, Salthouse Harbour Hotel and Southwold Pier) we are committed to respecting your privacy and we want to ensure that we are clear that we only use the information that we collect about you, in accordance with the General Data Protection Regulation.

We respect your right of privacy. If you tell us that you do not wish to have this information used we will respect your wishes. If you have any requests concerning your personal information or any queries with regard to the capture, storage and use of personal information please contact the Data Protection Lead on

What personal data is collected?

Telephone number
Email address
Card details
Company (if appropriate)
Car Registration (on arrival)

We will be collecting information about you for the following reasons;
To process any bookings
Eating and drinking at the hotel during a stay
Requests and complaints
Subscription to marketing newsletters, in order to receive offers and promotions via email
Transmission of information from third parties: Tour Operators, Travel Agencies, GDS reservations systems, and other online activities

What purpose do we hold data?

Sending a confirmation, pre stay email and post stay email
Meeting our obligations to our customers
Managing the reservation and accommodation requests
Create and store accounting documents in compliance with government and accounts standards
Managing the guests stay and access to the rooms
Monitoring the use of services/amenities during the stay
Improving your stay at the hotel
Sending targeted communications based on your subscription preferences

Group Bookings

An individual making a reservation under a group booking made by another individual (booker). Once the booking is made, Gough Hotels will be authorised to give verbal or written rooming lists to the “booker”.  The rooming lists will include the following details;


Date of Arrival/ Departure

Room type/Number

Number of adults/ children/ infants

Status of booking

Any deposit paid

If the individual guest do not wish to have these details shared to the “booker” they must make an individual reservation.

What are cookies?

When you use our website we may store a small amount of information on your computer in the form of a ‘cookie’. This is a common method used by almost every website you visit, and many websites will not function at all without the use of cookies.

Standard uses for browser cookies include:

Remembering a shopping cart’s contents
Language or location preference
Interface customisation
The ‘remember me’ option when logging in
We use encrypted information gathered from cookies to improve your experience whilst using our website. We do not use cookies to store personally identifiable information.

Cookies are not viruses and will not harm your computer. Cookies use a plain text format and are not compiled pieces of code so they cannot be executed nor are they self-executing.

Your privacy
We respect your privacy and we want to ensure that we’re clear about your privacy when using our website.

Performance Cookies
We utilise cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, or why visitors leave a certain page quickly.

Our cookies
To take full advantage of our website your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain features of this website by using them. We believe it is important to be clear about any cookies that are being set, and why, so we have provided the tables below to explain this to you.

Managing cookies
Most internet browsers allow you to erase cookies from your computer hard drive, block all cookies or warn you before a cookie is stored. You can also choose to only block third-party cookies which will still allow our website to function as intended.